Trek Bicycles has been turning out high quality bicycles for over 30 years. Learn more about the company that is committed to changing lives through cycling
Upgrade your riding experience with essential gear from Bontrager.
As Trek Factory Racing’s Official Hospitality Partner, Trek Travel will deliver you to the world’s biggest races like you’ve only dreamed. Enjoy unrivaled access to the team and cheer them on at prime stage viewing locations.
Clif Bar & Company is a leading maker of all-natural and organic energy and nutrition foods and drinks.
One Up Your Water with Nuun, an electrolyte enhanced drink tablet formulated to dissolve in water and designed to keep you optimally hydrated wherever your active lifestyle takes you.
Small but powerful cycling computers with GPS.
If you are a runner, cyclist, triathlete or just an active person, Road ID is for you. In the event of an accident, if you can’t speak for yourself, your Road ID will. It’s not just a piece of gear - it’s peace of mind.
Accomplish anything. All you need is vision.
TRX Suspension Trainer is the ideal tool for developing strong cores and full-body strength, mobility and flexibility
Pack your passion. Go.
Bike and Roll offers a great way to get around and explore many of U.S. major cities including NYC, Chicago, San Francisco, Miami and Washington DC.
Only a stone’s throw from Madison’s Capitol Square lies the city’s most charmed historic site and refined boutique hotel—the Mansion Hill Inn.
MapMyRide.com provides active individuals with the tools and community they need to succeed and excel in their athletic pursuits.
One World Two Wheels is committed to making the world a more bike-friendly place.
Uniting a million voices to improve the future of biking. Sign the pledge, tell your friends and share your story. They need more than your passion, they need your participation!
IMBA’s mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide.
This bike industry supported non-profit aims to put more people on bikes more often.
Trek Travel is committed to preserving our nation’s natural areas through our partnership with the Leave No Trace Center for Outdoor Ethics, the organization that is dedicated to the responsible enjoyment and active stewardship of the outdoors by all people.
Over a century old, this agency speaks on behalf of cyclists’ nation wide and advocates for funding to build new paths, create safe routes to schools and encourage cycling as transportation and recreation.
Organizations and Charities
The ATTA serves as a strategic membership organization for companies in the Adventure Travel arena.
Boys & Girls Club of Dane County aim to inspire and enable all young people, especially those from disadvantaged circumstances, to realize their full potential as productive, responsible and caring citizens.
The Challenged Athletes Foundation raises money to help people with physical disabilities pursue an active lifestyle through physical fitness and competitive athletics.
The Davis Phinney Foundation has a single mission. It is to improve the lives of people living with Parkinson’s disease.
Located in a neighborhood in need, DreamBikes is a non-profit used-bike shop designed to help a community in need in many different ways. - See more at:
JDRF is the leading charitable founder and advocate of type 1 (juvenile) diabetes research worldwide.
The MACC Fund provides hope through research to find a cure for childhood cancers.